With the advent of do-it-yourself HTML software, it is relatively simple for anyone to create a functional web site. We all know someone who designs web sites as a sideline using DIY web design software. This also explains why there are so many badly designed web sites – if someone has a paintbrush, it doesn’t make them Van Gogh! Web Design is a unique design medium and requires extensive knowledge in designing graphics specifically for the Internet. The optimization of each page for the search engines is ongoing since all of the search engines change their algorithms and indexing methods constantly, requiring a great deal of continuous education. Properly marketing a site online continues long after the launch of the site and, again, online promotion requires a lot of time, of which you might have very little to spare!